The disconnect between how a garment appears on a standard industry model and how it fits the average consumer is a primary driver of high return rates and eroded brand trust. When customers rely on images of body types that do not represent their own, they are often sold an illusion of fit that fails to materialize in person, resulting in a negative post-purchase experience.

When a client shares their style preferences ahead of time, they are giving you a blueprint for their trust. Using this data allows you to filter out the noise of general inventory and present a collection that feels intuitive and hand-picked. By ensuring that every item displayed resonates with their specific taste profile, you validate their identity and eliminate the fatigue of sifting through irrelevant options.